
Metrico Wireless, the global leader in mobile device performance analytics, today announced the immediate availability of a pre-launch battery life testing service for operators and OEMs. As these companies collaborate to deliver sophisticated new products and services to mobile subscribers, device performance enhancements often create a strain on battery life — and on the user experience. Metrico’s Fit4Launch methodology, which has certified over 600 devices, has now been extended to include battery performance, enabling operators and OEMs to predict impact on subscribers and potentially correct issues, avoiding the high cost of problem resolution after devices are released to the market.
Rapid innovation in mobile devices, networks and services continues unabated. The average device now has a dual-core processor, as many as five radios, a high-resolution display, one or more HD cameras, and multi-tasking apps, providing sophisticated new functions for subscribers — while increasing battery drain. Average smartphone battery capacity has increased from 1,320 mAh to 1,510 mAh or 14 percent in the past 12 months, yet reports of consumer complaints with battery performance are on the rise. In fact, battery life has emerged as a principal cause of subscriber dissatisfaction with 4G LTE devices.
Building on Metrico's industry-leading experience in call, voice, data, video and location testing services, Fit4Launch Battery Life Testing Service provides mobile service providers and device OEMs with robust, objective and repeatable analysis of battery life in various network settings, across a range of use cases and user profiles. The service includes:
- Evaluation of estimated battery life based on stated capacity, and power consumption
- Battery performance assessments for a range of applications, from voice calling to video streaming, and for different user profiles, including voice callers, social networkers, text addicts and power users
- Automated, statistically valid test methodology implemented on the live network, for a fair representation of the subscriber experience
- Capability to test virtually any mobile device on any network technology.
“Metrico has focused on scientifically-derived insights on the mobile subscriber experience, as the most efficient way to predict adoption, satisfaction and customer service requirements,” said Amit Malhotra, Vice President of Marketing, Metrico Wireless. “We have consistently evolved our services to address emerging performance areas affecting subscribers, and battery life is a major area of focus for the industry today.”